This salsa is an HEB-brand salsa that they claim they named from a contest of 16,000 entries. I may have re-run the contest if I were running the marketing department. But, is a unique name, and even more importantly, a decent salsa. HEB had a coupon for this one as well, I think it came with the matching corn tortilla chips. Either way, it was a coupon deal and very cheap, so it went to the top of the list that week.
I was very pleasantly surprised by this one. The silly name must have lulled me into a false sense of boring salsa. I should know now, after living in Texas for 18 years that “mild” or “medium” in Texas means “spicy” everywhere else. This salsa is robust. It definitely has a kick to it, but not unpleasantly so for me. It is, however, too spicy for my delicate wife (I kid, she’s kicking me for calling her names). It has a different flavor from the other salsas I’ve tried, and that always makes me happy. It must be the Pequin chile, whatever that is. Hmmm, I may have to do some ole Internet searching for that one.
Good on chips, great in a mixed dish where you want the salsa flavor to be a little more featured than a boring national brand. No one will taste this and think it’s Pace, that’s for sure.
I’d put it as #2 on my list right now.
The Naive Romantic 